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Fenil's Bollywood Talk # 659
In December 2020, this writer had spoken to trade experts and asked them that till when they believe the 50% occupancy rule would remain. A similar answer was given by all – that is, from April 2021 onwards. Of course, they were just guessing but they, like most people, were sure about one thing – the government won’t lift the cap very soon. Their statement made sense because the government has been very cautious in opening up non-essential sectors. The theatres that were shut in mid-March were allowed to reopen only in October. In places like Maharashtra, it was allowed from November. Hence, no one expected that the government would allow more occupancy in cinemas before March. Also, the belief was that even if they did, they’ll increase the occupancy rule from 50% to 75% at best.
However, on Saturday, the union government surprised one and all. A notification was issued by the Ministry of Information and Broadcasting which made it clear that 100% occupancy will be allowed in cinemas from February 1! Naturally, the industry and trade were overjoyed. After all, it was not expected that the government would take such a business-friendly decision immediately and secondly, this would mean that the big films would finally be released. Because of the 50% occupancy rule, many filmmakers shied away from releasing their big films. Despite that the Tamil film Master did blockbuster business with such a rule, Bollywood filmmakers didn’t feel confident and decided to wait till normalcy. Thankfully, the normalcy has kicked in sooner than later.
Meanwhile, trade is abuzz with reports that the much awaited film Sooryavanshi, starring Akshay Kumar and Katrina Kaif, and directed by Rohit Shetty, is all set to release, mostly on April 2 (Good Friday). As per inside reports, Rohit and Reliance Entertainment has already begun discussions with multiplexes over revenue sharing terms and other such issues. An announcement of the release date is expected within 10 days. If Sooryavanshi releases, one can expect a few films in cinemas, starring notable names in March or April as well.
Sadly, there’s still one hurdle in the path. Though the union government has allowed full occupancy in theatres, it’s upto the state governments whether or not they want to abide by the new rule. Since BJP is in power at the Centre, it is expected that all BJP-ruled states would adhere to the new directive. But there are many states ruled by non-BJP governments or coalitions. Out of these, Maharashtra especially is crucial as it consists of lucrative markets like Mumbai and it’s satellite cities and Pune. A major chunk of business comes from these two places. And it’s ruled by a non-BJP government! Only when the state government of Maharashtra and also that of other main markets like Delhi, Telangana (consists of the lucrative market of Hyderabad), Karnataka (consists of the lucrative market of Bengaluru), etc accept the 100% occupancy rule will we see big films releasing in cinemas. As of February 3, Gujarat, Tamil Nadu and West Bengal are the only states which have accepted the directive. The other states, especially BJP-ruled, are expected to follow suit in a week. But whether or not Maharashtra also joins the bandwagon remains to be seen.
However, this time, it seems Maharashtra will also accept. The fact that Rohit Shetty is already preparing for Sooryavanshi’s release means he has at least an informal assurance from Maharashtra government that they are going to allow 100% occupancy in cinemas. It’s just a matter of time that Maharashtra makes it public and that Sooryavanshi’s release date is unveiled.
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Fenil's Bollywood Talk # 660
BOLLYWOOD LETS VALENTINE’S DAY WEEK TO GO WASTE
Over the years, the Valentine’s Day has become as important as any other festive holiday. Interestingly, offices, banks and educational institutes are all open on February 14. Yet, the footfalls in theatres have seen an upswing on this day. Last year, February 14 fell on Friday luckily. Love Aaj Kal released on this day and it collected a huge Rs. 11.75 crore. In 2019, Gully Boy released on a Thursday to take advantage of this day and it was a good decision. The film opened very well, at Rs. 19.26 crore. In 2018, Pad Man released in the Valentine’s week while in 2017, it was Jolly LLB2. Both films starred Akshay Kumar and were not exactly ideal Valentine’s Day films. Yet, the collections for Pad Man grew by around 20% while that of Jolly LLB 2 jumped by 25%. That’s the power of this day.
After the lockdown was imposed, very few films have been releasing in cinemas. There have been weeks where no Hindi film has released. And sadly, this week, too, would be one of those. However, till now, at least some film has released on festivals, though most of them were non-exciting. Suraj Pe Mangal Bhari released on Diwali and was the best of lot. Chrismtas saw the release of Shakeela, Ramprasad Ki Tehrvi came on New Year’s Day while Madam Chief Minister hit screens in Republic Day week. Hence, it was expected that some film would make it in the Valentine’s week.
Surprisingly, two films are scheduled to release next week and both seem ideal Valentine’s Day entertainers. One is the Hollywood film Tom & Jerry. However, it’s made by Warner Bros. It’s Indian office is releasing it a week before it’s international release, which is two weeks away from now, on February 26. To convince the Los Angeles team to prepone the film’s India release by 2 weeks would be too much.
However, the other release is a Hindi flick, a romcom that too, called Tuesdays And Fridays. It is produced by T-Series and Sanjay Leela Bhansali and stars Poonam Dhillon’s son Anmol Thakeria and Jhataleka Malhotra, the first runner-up in Femina Miss India 2014. This film looks forgettable but it at least is a love story. In fact, this film had some chance of earning something if it had released this week rather than the next.
With no other option, multiplexes will be playing past romantic hits from Bollywood like Bajirao Mastani, Dil To Pagal Hai, Gully Boy, Jab We Met, Yeh Jawaani Hai Deewani, etc and from Hollywood like A Star Is Born, La La Land, etc. Will it lead to even 5-10% occupancy remains to be seen.
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