Box Office India Trade Network
UDTA PUNJAB had a 54% drop on Monday from Friday but taking into account the little boost it got from the censor issue on day one, in real terms its that normal normal drop of around 50%. The four day first week business of UDTA PUNJAB is as follows
Friday - 9,75,00,000
Saturday - 11,25,00,000
Sunday - 12,25,00,000
Monday - 4,50,00,000
Total - 37,75,00,000
The film is a content film so could have held better but eventually its a dark thriller for a limited audience and it got in the footfalls over the weekend. So a strong hold was always going to be a tough ask.
The first week will go to around 48 crore nett and that is a healthy first week and then it will be about where the collections land on the second Friday