DNA (February 21, 2016)
After Ajay Devgn, Irrfan Khan and Nargis Fakhri, Sonakshi Sinha has been roped in to be the face of Where Tigers Rule campaign. The actress taking off from her famous Dabangg dialogue, says, ‘Danger se darr nahi lagta endanger se lagta hai’ about the tiger crisis in India. As part of the campaign Sonakshi will invite viewers to watch a month-long TV programming on tigers relating her affection and dependence on her mother to a cubs’ love for their mother. The show will bring to fore captivating stories of tigers –— their co-existence with humans, the threatening environment and the conservation efforts of leading experts from India and around the world. Sonakshi says, “I feel fortunate that I can participate in this wonderful cause and be a change agent. I believe that humans have to respect other species and their habitats and adapt to co-exist. My parents took me to a national park to see a tiger and I would certainly love to take my children one day and show them this magnificent creature.”