Box Office India Trade Network
DILWALE has had a good first week of around 96.85 crore nett though the trend over the weekdays is average. For a normal film a 20% drop from Monday to Thursday would be good but DILWALE is an event film. Although the weekend was strong it was not an optimum release which meant less business was consumed over the weekend and so the weekdays should have done better. Also the weekday business is less than BAJIRAO MASTANI despite a much better weekend.
The film has fared very well in West Bengal, Nizam/Andhra, Mysore and Tamil Nadu/Kerala. In the latter it will become the highest Hindi grosser of the year in just ten days.
The problem is all the above markets are not the core Hindi markets and that is where the film has suffered. Mumbai circuit has had strong competition from day one so the performance in Mumbai is understandable. But North and Central India should be collecting much better especially the latter as its masala genre and central India normally leads for the genre.
The film does not have a problem for recovery as the first week in India is big enough with reasonable holds and Overseas is huge but eventually the India theatrical business will not be the sort that is expected from a big Shah Rukh Khan film. The 300 crore nett number going around was never going to happen due to two films releasing together but 200 crore nett or close to it was a realistic expectation but it is going to fell short of that.
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BAJIRAO MASTANI has managed a good first week after a decent weekend. The film has had a very strong hold on the weekdays with the best business coming on Thursday out of all the weekdays. The film has grossed 83.50 crore nett in week one with a 45 crore nett and 38.50 crore nett weekend to weekday split.
The film is a huge hit in Mumbai circuit with business in week one going over 30 crore nett. Mumbai circuit had started well enough on day one but is the other circuits barring East India which have slowly come on board for the film which has really helped the film to a solid first week total. The business in West Bengal and Bihar is below the mark but should not make much a difference now as the rest of India is now doing good to very good business.
Recovery had looked impossible for the film on the initial it had taken but its weekday business has totally changed the scenario for the film. On this weekday trend the film is certain to hit 150 crore nett mark which would ensure recovery but there is a chance that the film could even go to 175 crore nett depending on the second week figures.